Content Marketing

How to Re-purpose Marketing Content for Your Small Business

As a small or medium-sized business (SMB) owner, it’s a challenge to come up with new marketing concepts, but re-purposing existing content is a sure fire method for driving ongoing traffic to your site and a simple way to amplify your message without investing a lot more time or effort. That last part’s important because, …

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Branding Mistakes Businesses Often Make

When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh, and Adidas’s three stripes likely come to mind. But as a small business, imagining the level of investment that has gone into these iconic images can make the thought of undertaking your own branding initiative seem overwhelming. It is actually easier …

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