Marketing Lessons From The Field
A company once went viral. Good engagement. Huge visibility. Thousands of shares. But almost none of the audience were potential buyers.
Marketing Lessons From The Field
A company once celebrated winning a marketing award. The campaign looked beautiful. Creative. Polished. But revenue barely moved.
Marketing Lessons From The Field
A marketing campaign once generated a large number of leads. But many never converted. Why? There was no follow-up journey.
Marketing Lessons From The Field
I reviewed a website. The homepage began: “We are a leading provider of” Most websites start that way. Buyers don’t visit sites looking for company descriptions
Marketing Lessons From The Field
A company once invested heavily in social media marketing. Daily posts. Creative videos. Lots of engagement. But sales barely moved. Why?
Marketing Lessons From The Field
I asked a company who their ideal customer was. The answer? “Anyone who needs our product.” That’s not a target market. That’s everyone.